Broadcasting live video brings many benefits. You get a direct relationship with your audience: they’re there with you, making broadcasting as personal as a phone call. The audience is also together, sharing the experience and being part of a special club. And your viewers can interact with you and each other. They can ask questions, chat and engage. It is priceless.
But once the live video is over, your job is not done. You can then reuse that live video and give it a whole new life. Here’s how.
First, you will need to upload the video. If you use Be Live To enhance your Facebook Live videos (and you really should be), you can click the ellipsis in the top right corner and click “Upload Video”. You can rename the file if you wish, but now you will have your live video recording and you can get to work.
1. Edit video
The first step is to edit the video. Now you don’t need to go crazy here. You don’t need to add any CGI special effects or even remove the “umms” and “aahs” if you don’t want to. You just want to improve the packaging a bit. You won’t need to use more sophisticated software than iVideo on Mac or Video Editor on Windows.
The first part to be cut is the beginning. Live videos begin with a greeting. You’ll welcome everyone to the show, thank them for tuning in, and give people time to settle in. A recorded video does not need all this. So when you play the recording, welcome everyone, encourage questions, then pause and count down to the start of the broadcast. This is where you cut and start the repurposed video.
The only other cut you need is at the end. If you have additional material after thanking your audience and inviting them to share it, you can also delete it. That’s it. That’s all the editing you’ll need.
Recorded radio shows usually contain music. They start with a tune. They end with an aria. This helps settle the audience in at the start and lets them know you’re done at the end. I use audioblocks.com. It’s a royalty-free music service that lets you download lots of different loops and tracks in a bunch of different genres that you can then edit into your video. It’s a subscription service that costs around $99 per year, but I found it to be worth it.
3. Create presentation cards
Display cards are the graphics that the audience sees before pressing the play button. They will contain your name, the name of your video, maybe a photo of you or any other information you want to add. Here is the show map I used for a late night radio call as far as I do:
You can create it yourself or find someone on Fiverr.com do it for you. It’s just a small piece of graphic design work.
So you’ve edited your live video recording. You took out the blabber at the beginning and end, and replaced them with cool music. You also added a display card so people can see what you offer. You have a video with valuable content that you can place on additional outlets. Now you need to distribute it beyond Facebook.
YouTube will likely give you your biggest audience, so add the video to your YouTube channel, using your showcase card as your thumbnail. You can edit the title and include all relevant tags. If you interviewed someone, for example, you should include their name as a tag to improve search results. You can even tag the names of people asking questions. If they share, you will get a larger audience.
Once you’ve put your repurposed video on YouTube, adding it to your own blog will be a breeze. Right click on the video on YouTube and copy the embed code. Paste this code into your blog post’s HTML code and you’ll get the video in its own frame.
If you don’t want to edit your video or put it on YouTube, you can also embed it into your blog directly from Facebook. Click on the ellipsis on the right and you will see the Facebook integration link. Click on this link and you will get the code you need.
There are a few other places you can use to distribute the video. Vimeo can provide additional views for very little extra effort once you redirect the video. LinkedIn is also becoming a valuable video platform, especially for B2B services. D.Tube looks like YouTube but it has an added benefit: it pays for your content in cryptocurrency which you can redeem for dollars and cents. Don’t expect to be rich on the site, but at least it pays off, which is more than you can say on YouTube.
Finding a wider audience for your video is quite simple, but you can go even further. You can get creative and reach a whole new audience.
1. Turn your video into a podcast
Live videos often speak. It will either be you talking to the camera or you are talking to someone else in front of a camera. It’s not very visual. The content can be great, but the audience doesn’t have to watch the screen to enjoy it.
This means you can delete the video and reuse the content in a podcast. You can put this podcast on iTunes, Stitcher, Pandora, SoundCloud and anywhere people subscribe and listen to audio content. It’s a really easy way to take your content and leverage it for a different market.
2. Create sound clips
When you interview someone live, you’ll notice they say some pretty impressive things. They will add a great anecdote or kick off a memorable line. Take note of these sound clips. Download this part of the video at Splasheo and you can frame this short video in different patterns with human transcription. You can then upload it to Twitter, Instagram’s IGTV, and Karmaanother social network that pays contributors in cryptocurrency.
Each of these platforms will help promote your video.
So that’s a bunch of different things you can do to repurpose your live video, from widening the distribution to reconfiguring the content into a podcast, to creating easily shareable sound clips. The benefits don’t stop when the broadcast stops.