Detroit’s 313 introduces partners with Mixhalo to stream live concerts to smartphones

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Mixhalo – an audio company that allows fans to connect directly to room soundboards to stream live audio through an app on their phones – and 313 Giveaways have teamed up to bring the technology to Detroit. // Image bank

Detroit-based live entertainment company 313 Presents has teamed up with Mixhalo, a live performance sound company that allows fans to connect directly to soundboards to stream audio from a live concert on headphones via their mobile phones.

The partnership will begin at the DTE Energy Music Theater with the Dave Matthews Band on August 11 and will be available in all remaining shows, including Kings of Leon, Maroon 5, Pitbull, Alanis Morissette and Dead and Company. The partnership aims to extend the Mixhalo technology to other 313 Presents sites.

“Detroit is a vibrant city known for its exceptional live entertainment, and 313 Presents offers the best in live entertainment for all types of fans,” said John Vars, CEO of Mixhalo. “As people’s desires for a deeper connection are greater than ever, we want to help deliver a live music experience that feels intimate and memorable. “

The technology has been adopted by the Stern Grove Festival in San Francisco as well as major sports teams such as the Los Angeles Football Club and the Sacramento Kings. Through the mobile app, fans can receive high fidelity audio from anywhere in the venue. Artists like Aerosmith, Metallica and Incubus have also partnered with the company for their tours.

“313 Presents is thrilled to enable Mixhalo in our world class rooms in Detroit and surrounding areas,” said Howard Handler, President of 313 Presents. “As we continually seek ways to improve the guest experience and to offer new opportunities to all fans, Mixhalo offers the cutting edge technology to deliver those unique experiences that reach every seat in the house. ”

313 Presents promotes and produces concerts, theater productions, sporting events and family shows at six venues in Southeast Michigan including Little Caesars Arena, Fox Theater, Comerica Park, DTE Energy Music Theater, Meadow Brook Amphitheater and Michigan Lottery Amphitheater at Freedom Hill.

Based in the Detroit District, 313 Presents is a joint venture between Olympia Entertainment and Pistons Sports & Entertainment. For more information visit 313Présents.com.

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