Did you miss that essential moment of a Facebook Live broadcast? Facebook will now allow users to rewind live streams, even before the broadcast ends. The feature comes with other new tools, including the ability to post live videos to multiple pages, announced by Facebook this week.
Live Rewind will bring rewind controls to videos as they stream and is a direct response to user requests. Facebook says the move will help users go back and see something they missed or rewatch a play on a sports broadcast. Previously, rewind was only available when watching a live video after the stream ended, like any other video. Of course, if you rewind a live video, the person streaming it won’t be waiting for you to catch up again – so you might miss something else or just have to watch the stream with a delay. .
Business accounts will also now be able to post videos to multiple Facebook pages. Live videos, when cross-posted, will appear as original posts on each page. The change also allows Pages to aggregate views to see how many total views the video received across different sources. This option was previously available for pre-recorded videos, but has just rolled out for Facebook Live.
Along with rewinding and cross-posting, Facebook is also launching persistent stream keys. Editors use flow keys to coordinate efforts within the team. Previously, a new key was required for each video. Now users can have a permanent stream key, simplifying the process when working with collaborators on a live project. Facebook says the permanent key was another creator-requested feature and that the feature is available in both Pages and the Live API.
Facebook says the new tools are designed to help publishers simplify the streaming experience and grow their audience while giving viewers additional flexibility in Live. “As Facebook Live continues to grow, we’ve seen people and publishers around the world find new and innovative ways to tell amazing stories, engage with their communities, and bring the world together,” Matt Labunka, Chief product for Facebook Live, wrote in a blog post. “With average daily streams of verified publisher pages increasing 1.5x over the past year, our team has been focused on creating new tools to help broadcasters create live video experiences for everyone. audience types.”
Facebook Live has grown steadily over the past few years since the feature was rolled out to all users. Ten million users went online last New Year’s Eve, a 47% increase from the previous year.
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