Facebook has expanded the eligibility criteria for using In-Stream Ads, as well as opening up their use for live streams.
Pages now need a total of 600,000 minutes watched and five or more active video uploads to be eligible for In-Stream Ads, and content creators with at least 120,000 live or live minutes viewed in the last 60 days will be able to add In-Stream ads. to their live streams.
Additionally, paid online events will now be possible in Argentina, Austria, Bangladesh, Bolivia, Colombia, Denmark, Ecuador, Egypt, Guatemala, Hong Kong, Indonesia, Ireland, Malaysia, Morocco, New Zealand, Peru, Portugal, Africa South, Switzerland, Taiwan, Thailand, Philippines, Turkey and United Arab Emirates.
Fan subscriptions have also been extended to Austria, Belgium, Denmark, Finland, Ireland, New Zealand, Norway, Sweden, Switzerland and Turkey.
This comes after Facebook’s revenue growth for content creators, which can include broadcasters, production companies, publishers, influencers, creative industries and other qualifying businesses and individuals.
The number of content creators earning the equivalent of $10,000 per month increased by 88% and the number of content creators earning $1,000 per month increased by 94%. One of the big winners was named UFC, which reportedly made millions from the platform between late 2019 and April 2020.
Broadcast Sport spoke with Anna Chanduvi, Head of EMEA Sports Media Partnerships at Facebook, at the Broadcast Sport Breakfast Club last month, where she explained the opportunities for broadcasters, sports organizations and other sports publishers on the platform.