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Promotional image for this year’s “KCON 2022 Premiere” event (CJ ENM) |
This year’s KCON will be the first on-site festival since the coronavirus crisis began three years ago. CJ ENM held the festival as online events in 2020 and last year.
The next round of K-pop concerts will hit five cities around the world this year, including Seoul, Chiba, Chicago, Tokyo and Los Angeles. Lineups for the concerts have yet to be announced.
Starting with events titled “KCON 2022 Premiere” at the CJ ENM Center in Seoul on May 7 and 8, at Makuhari Messe Hall in Chiba, east of Tokyo on May 14 and 15, and at the Rosemont Theater in Chicago on May 20 and May 21, “KCON 2022 LA” will be held in Los Angeles in August. The concert series will wrap up its 2022 edition in Tokyo in October.
On the occasion of the 10th anniversary of KCON, CJ ENM will update the content of the concert series reflecting the trends of Generation Z – those born between the mid-1990s and the early 2010s – and prepare suitable programs to local fans in each city, according to the company. . Some festival programs will also be streamed online.
Launched in 2012 in California as the world’s largest K-pop festival, KCON has been at the forefront of promoting Korean culture overseas and covers K-food, K-beauty and K- dramas.
Amid the growing global popularity of K-pop and Korean cultural content, KCON offline events were held in nine global cities across North America, Europe and the Middle East, attracting some 1.1 million fans. visitors.
Online events for “KCON:TACT” which have taken place five times in the past two years have attracted some 22.4 million viewers.
By Jie Ye-eun (yeeun@heraldcorp.com)
