Instagram has started showing influencers and businesses more information about their Reels and Live videos, giving them the tools to see what’s working and what’s not.
First spotted by Engadgetthe new “information” gives people the ability to see how many likes, comments, and saves Reels have to their name, as well as additional information for live videos.
With the new insights data in place, users will be able to see how many plays, likes, comments, saves and shares their short Reel videos are getting and how many accounts they are reaching. For live videos, the info page will show how many comments and shares they get, how many accounts they reach, and their maximum concurrent viewers.
That’s not all either. Instagram also updated its Accounts Insights page, says Engadget.
Additionally, Instagram has updated the Account Insights page, accessible via the drop-down menu in the upper right corner, with more useful information. Its Reach section now divides accounts interacting with a user’s content into subscribers and non-subscribers. Additionally, it categorizes content based on reach and account type interaction to give users an idea of what is most effective for their audience.
The more information Instagram businesses and influencers have, the more they can edit their content to make sure it reaches more people. Reels and live videos have been something the social network has been trying to push people towards, so it stands to reason that it would also provide the information needed to get the most out of it.
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