Instagram is rolling out updates that will give users a new way to promote their live videos and more options when it comes to remixing videos.
Adam Mosseri, head of Instagram, announced the updates while reiterating that the company is focusing on video and messaging this year.
“We are focused on building for teens and creators, as well as the video and messaging spaces. And these are part of those themes.
Mosseri first hinted at the new direction Instagram is heading in when he proclaimed last summer, “We’re not a photo-sharing app anymore.”
Instagram is bringing that vision to life this year by starting with two video-focused updates — both live video and recorded video.
- Promote scheduled live streams with a new banner
- The ability to remix any video
Let’s take a look at these enhancements and what they can do for you as a creator.
Highlight scheduled live videos on your profile
When you schedule a live video on Instagram, you can now highlight it on your main profile page with a new banner.
“Creators have been able to schedule lives for a while now, but now you can separate scheduling a live from creating a stream post, or even now a story post, about this You also get a little badge on your profile that lets subscribers, or anyone who accesses your profile, know that there’s a Live coming up and they can subscribe to be reminded.
You can create as many scheduled live videos as you want. This gives you the option to promote a livestream that happens every day at the same time, for example.
See an example of what the new banner looks like in the screenshot below:
People visiting your profile can tap the banner to create a reminder for your next live video.
Related: How to Use Instagram Reels: A Step-by-Step Guide
Remix any video on Instagram
Users now have the option to remix any video on Instagram.
Remixing on Instagram means taking videos posted by others and responding to them or reinventing them with your own video. It’s similar to TikTok’s video reactions.
In fact, when Instagram first rolled out the remix feature, it was basically a copy of the reaction videos made popular on TikTok.
Previously, users could only remix TikTok-inspired Instagram reels.
Now, users can remix any public video on Instagram, whether it’s a reel or a stream post.
Simply tap on the three-dot icon that appears in the upper right corner and select “Remix this video”.
Remixing is an opt-in feature, so users can choose which videos they want to allow others to remix.
Source: Adam Mosseri on Twitter
Featured Image: Mehaniq/Shutterstock