Is Ariana Grande’s Fortnite collaboration the future of live gigs?


Fortnite has had a makeover

On Friday, the Fortnite Rift Tour featured pony-favorite pop star Ariana Grande. Like last year’s Travis Scott concert, players took a journey through some of Grande’s greatest hits.

Grande has guided Fortnite fans through bizarre alternate dimensions entwined in all shades of pink, metallic, and rainbow. But it wasn’t just a live concert, as players got to interact with various elements of the game. For example, when they were transported to a dark realm inhabited by the creator of Fortnite’s iconic force field, the players were able to shoot both the demon and its spawn.

Each song attracted a new card, with “Seven rings” being the first of Grande’s hymns to appear. The singer’s own avatar was huge compared to standard players as she sang ‘Be well’ to legions of avid fans.

In the videos shared by fans, players with their Ariana skins cycle through an Olympus-style map, with Grande herself guiding players through the portals.

At the climax of the concert, a Godzilla-sized Tall girl walked across the floor dressed in crystal armor and wielding a giant hammer to perform “Positions.”

“It’s a mutual respect for the other’s world. [Grande] was at the top of the list, and so we created this whole trip, pretty much, and started painting it months ago, and approached Ariana, wanting to see what the reaction was, and she was on top of it. ” , Phil Rampulla, head of Epic for the brand, tells the Independent.

“If I had to write a song, how would it appear in a space like Fortnite? ‘ might be something musicians in the future will really start to think about.

Forbes reports that Travis Scott’s Astroworld concert grossed him $ 20 million, or more than 10 record concert nights for a showcase of less than ten minutes. With Grande’s gig undeniably larger than last year’s, Forbes estimates that Grande could make tens of millions of dollars from merchandise sales.

But the fun is not over yet. With the concert running all week, you can still pick up Ariana merchandise in the game and experience the concert firsthand.

So, with the growing popularity of game gigs, who could be next to go digital and step into the world of Epic Games?

  1. America
    Friday, August 6 at 6 p.m. ET (11 p.m. BST, 8 a.m. AEST on August 7)
  2. Global:
    August 7 at 2 p.m. ET (7 p.m. BST, 4 a.m. AEST on August 8)
  3. Asia and Oceania:
    August 8 at 12 p.m. ET (5 a.m. BST, 2 p.m. AEST)
  4. EU + Middle East:
    August 8 at 10 a.m.ET (3 p.m. BST, 12 p.m. AEST on August 9)
  5. America:
    August 8 at 6 p.m. ET (11 p.m. BST, 8 a.m. AEST on August 9)

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