Video of Michael Bublé baking cookies at home with his wife is #1 upload on BillboardTable of the best year-end Facebook live videos for 2020.
Billboard’s Facebook Live Top Videos chart is a monthly overview of the largest and most popular videos posted by musicians on Facebook Live, as tracked by media analytics firm Shareablee, on a monthly basis. The rankings are determined by a formula that mixes reactions, comments, shares and views from the first seven days. For the 2019 year-end list, the top videos of the year are compared against each other using the same formula, using the tracking period from December 1, 2019 to November 30, 2020.
Uploaded April 6, Bublé’s video was one of many live streams released by the musicians during the early months of quarantine due to the global COVID-19 pandemic. It featured the crooner and his wife, Luisana Lopilato, baking oatmeal cookies at home.
The video sparked controversy after Bublé nudged Lopilato before apologizing, later denying allegations that he was abusive; in his own Instagram post later, Lopilato also defended his family against the allegations.
Bublé’s music video was by far the biggest video by a musician on Facebook Live in 2020 in terms of views in its first seven days, with 38.6 million views, according to Shareablee. It was also the most reacted upload, with 480,000 reactions.
The second most important video of the year came in the final weeks of the tracking period: Pepe Aguilar’s November tribute to his late mother Flor Silvestre, who died on November 25 at the age of 90. The hour-long clip featured Silvestre’s funeral.
Aguilar’s video was the only other upload by a musician besides Buble’s to reach 10 million views in its first seven days, with 17.5 million. It has also been shared 119,000 times, most by a musician during the tracking period.
See the full top 10 of the year below, via Shareablee.
10. Matthew Chedid
9. Bob Sinclair
8. Bob Marley
Not available; originally posted July 19 with the caption “Watch Ziggy Marley perform a special #BobMarley75 tribute set!”
6. Larry Hernandez
5. Ivete Sangalo
4. Patrick Bruel
3. Gustavo Lima
2. Pepe Aguilar
1. Michael Buble