Samsung will host 10 live concerts in its 360-degree video app


From gigs like Coldplay’s 2017 show to entire festivals like the Global Citizen Festival, attending a concert virtually could be the new way to enjoy live music. Samsung has announced that it is joining the action by offering a series of concerts through its 360-degree video app, Samsung XR.

Samsung is teaming up with media company LiveXLive to present 10 virtual reality concerts. Live events will include holographic, volumetric video, and AR features for in-person concert attendees, as well as VR and 360 content like artist collaborations for those tuning in virtually.

The companies have not announced which bands or musical acts will be featured in the series of events, although LiveXLive has live streaming rights to thousands of festivals around the world, including Rock in Rio, EDC Las Vegas, Rolling Loud LA, iHeart Country Festival and the Sziget Festival in Hungary.

The Samsung VR app currently hosts video content, including sports videos with information on athletes’ training routines, virtual rides in high-end cars, and nature and space videos. Samsung Galaxy users can also upload their own content to share with others.

Samsung has confirmed that all 10 events will be available on all Samsung XR platforms. Android users can access the app, but a VR headset is required to fully enjoy the experience.

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