Spotify is looking to diversify its offering outside of streaming music and podcasts, with the platform rolling out a new website dedicated to ticket sales.
Spotify Live Events, as it is known, went live earlier this week and will redirect users from its platform to this new site instead of other ticket sellers in the past.
For now, these shows and concerts are limited to artists performing in the United States, but if you live in this territory, you can buy tickets by debit or credit card, provided you have a Spotify account.
It remains to be seen if this new feature will roll out to other parts of the world or if non-US based artists perform there, which is currently a test for the music streaming platform.
“At Spotify, we regularly test new products and ideas to improve our user experience. Some of them end up paving the way for our broader user experience and others just serve as important learnings. Tickets.spotify. com is our final test. We have no further news to share on future plans at this time,” the company confirmed in an official statement provided to TechCrunch.
The publication also discovered that this test focuses on pre-sale tickets rather than on-sale tickets, perhaps the offer is still in its infancy.
It also looks like Spotify is also hoping to branch out outside of specific artist performances, with festivals and other live and sporting events potentially being added down the line, provided that test is deemed successful.
However, how current ticketing partners will feel about Spotify encroaching on their turf is unclear at this time.