Warner Music teams up with The Sandbox for live concerts


Warner Music partners with The Sandbox for live concerts and experiences

Warner Music Group, one of the 4 biggest record labels is entering the metaverse in a special way. WMG purchased a large piece of land on The sandbox where digital concerts and festivals will be held, allowing the record label to become a leader that will pave the way for others. This partnership with The Sandbox will see the powerhouse join over 200 existing partners who are already invested in the metaverse, including deadmau5, Steve Aoki, Snoop Doggand more.

This purchase benefits WMG artists, allowing them to perform without borders and create shows beyond the imagination of fans. The digital real estate has been depicted as “part virtual real estate, part amusement park”, but no images have yet been released. Fans around the world will be able to attend because it’s on the metaverse, leaving no one behind. International fans will have the opportunity to get up close with their favorites WMG artist in a unique way.

The strategic partnership marks The Sandbox’s first deal with a major music company. To mark the occasion, The Sandbox will hold a land sale in March 2022, which will allow music fans to purchase coveted land adjacent to the Warner Music property.

“Our partnership with The Sandbox adds a new layer of possibilities in the metaverse, with the ownership of virtual real estate”, said Oana RuxandraChief Digital Officer & EVP, Business Development at WMG. “As a trailblazer, WMG has achieved the metaverse equivalent of a beachfront property.”

Sebastien Borget, COO and co-founder of The Sandbox says:

“This strategic partnership with Warner Music Group moves the open metaverse forward in the direction of fan-owned and community-led initiatives – the possibilities are very exciting.”

Image credit: press


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