YouTube is the latest video company to have set its sights on physical spaces, of sorts. The company signed a multi-year deal with Hollywood Park that grants it the naming rights for a massive performance venue. Going forward, this destination will be known as the YouTube Theater, operating as a space for everything from esports competitions and live concerts to comedy and YouTube Creator events.
Hollywood Park is a huge mixed-use complex in California that will be completed this summer. YouTube has partnered with Hollywood Park to secure the naming rights to its 6,000-seat venue, which it named YouTube Theater. It’s the first time the video platform has launched into physical entertainment spaces.
The venue was created for live performances, including things like concerts and comedy shows. A number of artists have already confirmed plans to play shows at the YouTube Theater, including Pitbull, the LA Azules, Alejandro Sanz and others. According to the announcement, the venue will give performers access to “premium finishes” and state-of-the-art technology designed to “elevate” the fan experience.
Visitors can expect to find a huge YouTube play button icon outside the showroom; it will be digital and will include interactive entertainment such as mirroring visitors on the screen. The interior, meanwhile, will feature a dynamic digital wall that features YouTube artists and creators.
Overall, the venue has three floors and spans 227,000 square feet, of which 6,100 goes to the stage. The venue also has 140 seats located in a 3,500 square foot private club for notable guests; this is joined by six luxury boxes. According to the company, YouTube Theater’s first event will take place sometime in the middle of summer.